Hi, I missed the event but Bryan forwarded a link to "photos" from CaseCamp in SecondLife. Here's one of a presentation.
Do they make anyone else laugh? I am fascinated, creeped out and intrigued by the idea of animation replacing reality. Obviously I haven't been hanging out in SL so haven't given much thought to it as a place people really go to, rather than more of a gamescape.
More posting later, today's my last official work day before holidays...mm.
Friday, December 15, 2006
Friday, December 01, 2006
Marketing Sherpa Email Benchmarking Report 2007: Summary reveals
I'm always really excited to see a new MarketingSherpa Email Marketing report for confirming and deflating issues. The summary is out and the new report available for purchase.
This year's summary sums up that testing is in and little efforts can produce big returns for opt-in forms and landing pages, that B-B email runs into large corporate spam filters blocking up to 40% of legitimate email, and that mobile marketing just may be heating up at last in the U.S. (and Canada).
Today someone made a quip about the younger generations' preference for IM over email, " we use it for communicating with the old folks." Well hurray for them (us?), because over all email response rates are remaining steady.
Later... need to go buy that report now.
This year's summary sums up that testing is in and little efforts can produce big returns for opt-in forms and landing pages, that B-B email runs into large corporate spam filters blocking up to 40% of legitimate email, and that mobile marketing just may be heating up at last in the U.S. (and Canada).
Today someone made a quip about the younger generations' preference for IM over email, " we use it for communicating with the old folks." Well hurray for them (us?), because over all email response rates are remaining steady.
Later... need to go buy that report now.
Monday, November 27, 2006
Easter Turducken and Personal Jesus Toast
Warning: Do not follow these links if you have important work to do.
If you've never heard of turducken, it's a southern US Thanksgiving tradition (photocredit: thesalmons.org). I've never tried it but K and J went for dinner last week and said it was yummy. Basically it's three stuffed birds stuffed in each other: chicken in a duck in a turkey, with variations of cornbread stuffing, sausage stuffing and shrimp stuffing.
But what do you do for Easter? Easter turducken.
And if you missed the bidding on Jesus toast on eBay? Make your own personal Jesus toast. I bet the same method could be used to make squishycow toast. Or scowturducken? Hmmm.
Thursday, November 16, 2006
Latest spam technique: using sender address
One of the things I love about gmail is that, okay 2 things: a) great spam filter; b) it shows the sender and beginning of the message in your list of inbox messages. Which alerted me to a new spammer technique (new to me at least), using the recipient name to make the email look like it was a reply or forward based on email I had sent.
Sigh. I hate spam, I think it's a leech on society. I still am in grudging awe over it's sneaky inventiveness. Why are some obviously smart and creative people not putting their great brains to better use?
“I can’t judge good direct marketing; it judges me.”
So sayeth Denny Hatch of Business Commensense. If he says his mentor forgot more than he'll ever know, what hope have I?
One of my pet peeves is the number of people doing DM with little knowledge of what makes for good DM creative. Unfortunately it's not always the pretty stuff. Hatch's column today talks about awards and how they are rarely a real indicator of the best (as in results), which are usually long copy format letters not very pretty. If you like a little wisdom with your marketing news, I highly recommend subscribing.
What's interesting is how that format has been adapted by folks selling internet marketin services, numerology, online courses, booklets, etc. Those long copy web pages that go on and on forever. I would love to test that format on a more, uh, standard product. Just for fun. Hmm.
One of my pet peeves is the number of people doing DM with little knowledge of what makes for good DM creative. Unfortunately it's not always the pretty stuff. Hatch's column today talks about awards and how they are rarely a real indicator of the best (as in results), which are usually long copy format letters not very pretty. If you like a little wisdom with your marketing news, I highly recommend subscribing.
What's interesting is how that format has been adapted by folks selling internet marketin services, numerology, online courses, booklets, etc. Those long copy web pages that go on and on forever. I would love to test that format on a more, uh, standard product. Just for fun. Hmm.
CaseCamp Gets a Second Life in Crayonville -- Coming December 14
If you haven't been to CaseCamp I highly recommend it. It's a fun, interactive sharing of online marketing -- and you never know who will end up on the final presenter list!
The December 14th event saves me a trip in to Toronto. But the event is limited to 40 participants who also have to have a Second Life avatar... and there is a lottery for who will actually be able to join in. Hmmm... not the most user friendly. Hopefully this is just for the first event. If I'm in I'll post asap. (Unlike my findings from DMA and CMA DMC which I will still do over the next week.)
The December 14th event saves me a trip in to Toronto. But the event is limited to 40 participants who also have to have a Second Life avatar... and there is a lottery for who will actually be able to join in. Hmmm... not the most user friendly. Hopefully this is just for the first event. If I'm in I'll post asap. (Unlike my findings from DMA and CMA DMC which I will still do over the next week.)
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