Ideas for Getting Corporate Approval for Podcasting

During a couple different sessions here at Podcamptoronto got some good ideas and confirmed some old ones for those of us working on podcast plans within a large organization. The last presentation by Michael Seaton, creator of Scotiabank's The Money Clip, and his personal effort The Client Side.

How to get approval:

• position it not as a podcast but internet radio
• make it an extension of existing program
• position it as providing the same information in a different format
• point out it's ridiculously cheap to start
• create a sample for your execs to listen to
• point to The Money Clip and FinancialAidPodcast as great case studies

How to get started:

• start with an internal employee podcast
• start with calling it a 'pilot project' internally and a 'limited series' externally (3 seemed to be the very least)
• obviously if it's your company brand, you want to produce it professionally, but it's still cheap

I'm getting battery warnings... back online later to share more.