Or rather, "better search results with edited copy."
I'm a lover of words and appreciate the great writers I work with in my job. They each contribute in different ways. This article, "SEO improves with well-edited copy: ACES panelists" gives a couple great examples to illustrate how to assess your web headings and subheads to improve your search results. And it's another arsenal for marketers everywhere who need to fight for budget to hire a professional.
Trust me, from years of experience, you save so much time hiring a great writer who understands your space and how to craft prose to educate or sell. Not only do you get better response rates, good copy says so much to customers and prospects about your brand and how you feel about them as customers.