Tuesday, August 14, 2007

What will they create a newsletter for next?

Ken Magill rants about Colgate-Palmolive's toothpaste newsletter, SmileTalk, labelling it a stupid marketing idea and asking, "What next, an e-mail newsletter about toilet paper called The Daily Poop?"

What do you think? Stupid idea or way to go in capturing those toothpaste evangelists!? :)