Couldn't help the pun. Apparently Canadians are especially punny I found out this evening at the CMA Digital Marketing Conference from Monique Trottier (SoMisguided.com).
On both coasts people are talking about social media. The DMA talked up the fact DM is taking over (my interpretation), or rather direct marketing and branding lines are blurring as more campaigns become direct and targetted and direct strays into branding territory. Search and social media have really accellerated this fusion as each is targetting individual consumers (consumers as either B-C or B-B). One of the most interesting stats from DMA06 I was sharing here is that only 6% of email marketers are using RSS, representing an opportunity.
I have lots of notes. And since David Weinberger said bloggers have to have speed and not great writing, well I am inspired to both speech up writing and counter some with thinking and posted long after the inspiring event. More to come..
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